"WE SHAPE CULTURE AFTER GOD'S HEART THROUGH REALNESS AND RELATABILITY"
What started as several conversations with God about how to shape her music to tell a more wholistic story than gospel, and a more faith-centered story than secular, led to a download about God's kingdom.
God was raising up a generation that would represent Him in ways that the church might not receive, nor understand. This generation would be a people who genuinely love and desire to know and please Him, but don't "fit in" the confines of how the religious nor wicked economic systems say that should be expressed. This generation would be in many different arenas of work, and many may not have the appearance of the hand of God, but would indeed be used to release God and things he values into those arenas.
This led to Jahbeetv, celebrity prayers, kingdom star interviews, Between Sundays, and the entire #kingdomstar movement as a whole. Today, the Kingdom Star movement has expanded to mass media, music, books, paraphernalia.